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Anirban Sen
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Join date: Feb 13, 2025
Posts (69)
Dec 20, 2025 ∙ 16 min
How To Retarget Abandoned Carts With Google Ads
Step-by-step guide to set up Google Ads remarketing for cart abandoners: install tags, create segmented audiences, use dynamic ads, and optimize for ROAS.
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Dec 19, 2025 ∙ 19 min
Common Issues in eCommerce Ad Benchmarking
Fix eCommerce ad benchmarking: update benchmarks, align KPIs with revenue, segment by campaign and device, account for seasonality, and verify tracking.
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Dec 17, 2025 ∙ 12 min
Budget Allocation for eCommerce Google Ads
Learn how to split Google Ads spend for eCommerce: 40% Performance Max, 30% Standard Shopping, 20% Shared, 10% Standard, plus tips for optimization.
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