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How To Retarget Abandoned Carts With Google Ads
Step-by-step guide to set up Google Ads remarketing for cart abandoners: install tags, create segmented audiences, use dynamic ads, and optimize for ROAS.
Anirban Sen
Dec 20, 202516 min read


Common Issues in eCommerce Ad Benchmarking
Fix eCommerce ad benchmarking: update benchmarks, align KPIs with revenue, segment by campaign and device, account for seasonality, and verify tracking.
Anirban Sen
Dec 19, 202519 min read


Budget Allocation for eCommerce Google Ads
Learn how to split Google Ads spend for eCommerce: 40% Performance Max, 30% Standard Shopping, 20% Shared, 10% Standard, plus tips for optimization.
Anirban Sen
Dec 17, 202512 min read


Checklist for Google Ads Competitor Analysis
Step-by-step checklist to identify Google Ads competitors, analyze Auction Insights and creatives, and convert insights into bid, copy, and landing page actions.
Anirban Sen
Dec 16, 202515 min read


Keyword Segmentation for eCommerce Ads: Guide
Organize Google Ads by product, intent, and match type to boost relevance, cut CPCs, and increase ROAS with SKAGs, negatives, and testing.
Anirban Sen
Dec 15, 202513 min read


How to Target In-Market Audiences on YouTube Ads
Set up and optimize in-market audience targeting on YouTube Ads to reach high-intent shoppers, improve conversions, and scale eCommerce campaigns.
Anirban Sen
Dec 13, 202510 min read


5 Steps to Run Multivariate Ad Tests
Plan, build, run, and analyze multivariate Google Ads tests to improve ROAS, lower CPA, and identify top-performing ad combinations.
Anirban Sen
Dec 12, 202514 min read


How to Appeal Google Ads Policy Violations
Step-by-step instructions to fix Google Ads policy violations, gather proof, and submit clear appeals for disapproved ads or account suspensions.
Anirban Sen
Dec 10, 202514 min read


Google Ads Scaling: Case Study on eCommerce Growth
How an eCommerce fitness brand fixed tracking, segmented campaigns, and used data-driven rules to scale Google Ads 3–4x ad spend while keeping profitability.
Anirban Sen
Dec 9, 202513 min read


Seasonal Google Ads: Boost ROI with Data-Driven Adjustments
Use historical data and Google seasonality adjustments to shift budgets, refresh creatives, and improve ROAS during peak shopping periods like Black Friday.
Anirban Sen
Dec 8, 202515 min read


Advanced Geo-Targeting Strategies for eCommerce
Target ZIP codes, cities, and geofences in Google Ads to boost eCommerce ROAS, cut shipping costs, and scale profitable regional campaigns.
Anirban Sen
Dec 6, 202520 min read


How Cross-Device Attribution Boosts ROI in Google Ads
Connect mobile, tablet, and desktop interactions with GA4, Google Signals, and enhanced conversions to reveal hidden conversion paths and improve Google Ads ROI.
Anirban Sen
Dec 5, 202516 min read


How to Spot Trends in Google Ads Data
Analyze Google Ads data to spot trends, segment by device/region/audience, track CTR/CPC/ROAS, and apply seasonal insights to optimize campaigns and budgets.
Anirban Sen
Dec 3, 202519 min read


Ultimate Guide to Seasonal Ad Testing
Plan and run seasonal ad tests - what to test, key metrics (CTR, ROAS, CPA), audience targeting, budgeting, mobile optimization, and real-time adjustments.
Anirban Sen
Dec 2, 202512 min read


eCommerce Funnel Conversion Estimator
Predict your online store’s revenue with our free eCommerce Funnel Conversion Estimator. Visualize conversions and spot bottlenecks today!
Anirban Sen
Dec 1, 20252 min read


Ad Spend ROI Calculator
Calculate your ad campaign's ROI with our free tool! Input ad spend and revenue to see net profit and break-even points instantly.
Anirban Sen
Nov 29, 20252 min read


Real-Time Ad Spend Monitoring for ROI Growth
Real-time ad spend monitoring turns delayed reporting into proactive ROI control, letting you cut waste and scale winners instantly.
Anirban Sen
Nov 28, 202515 min read


How to Send Conversion Events to Google Ads via GTM
Learn how to effectively track conversions in Google Ads using Google Tag Manager, optimizing your ad spend and improving campaign performance.
Anirban Sen
Nov 7, 202522 min read


Google Ads Performance Analyzer
Analyze your Google Ads performance with our free tool! Input ad spend, clicks, and conversions to get CPC, ROAS, and actionable insights.
Anirban Sen
Nov 5, 20252 min read


PPC Keyword Planner
Plan your PPC campaigns with our free Keyword Planner tool! Estimate clicks, impressions, and budget fit for your target keywords easily.
Anirban Sen
Nov 4, 20252 min read
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