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Google Ads Ad Scheduling: Step-by-Step Guide
Learn how to optimize your Google Ads with ad scheduling to boost ROI and reduce costs by targeting peak customer activity times.
Anirban Sen
Apr 306 min read


How to A/B Test Landing Pages in Google Ads
Learn how to effectively A/B test landing pages in Google Ads to enhance conversions, reduce costs, and optimize user engagement.
Anirban Sen
Apr 297 min read


Ultimate Guide to Product Feed Automation (US)
Learn how product feed automation enhances accuracy, reduces errors, and boosts ROI for Google Shopping campaigns, streamlining your advertising efforts.
Anirban Sen
Apr 287 min read


How Frequency Capping Impacts eCommerce ROI
Explore how frequency capping enhances ad performance, reduces waste, and boosts ROI for eCommerce businesses through strategic audience targeting.
Anirban Sen
Apr 266 min read


Ultimate Guide to Awareness Stage Google Ads
Learn how to create effective Google Ads campaigns for brand awareness with strategies, targeting tips, and performance tracking insights.
Anirban Sen
Apr 257 min read


Google Shopping Auction Insights Explained
Learn how to leverage Google Shopping Auction Insights to enhance ad performance, increase ROI, and stay ahead of competitors.
Anirban Sen
Apr 233 min read


Ultimate Guide To Trust Badges For eCommerce
Learn how trust badges can enhance eCommerce sales by boosting customer confidence and reducing cart abandonment during checkout.
Anirban Sen
Apr 223 min read


How to Use Device Bid Adjustments in Google Shopping
Learn how to optimize your Google Shopping campaigns with effective device bid adjustments based on performance metrics.
Anirban Sen
Apr 213 min read


How to Test Google Ads Bidding Strategies for ROI
Unlock smarter spending and better ROI by systematically testing Google Ads bidding strategies with clear goals and precise tracking.
Anirban Sen
Apr 195 min read


How Feed Update Frequency Impacts Ad Performance
Regularly updating your product feed enhances ad performance by ensuring accurate inventory and pricing, boosting trust and conversion rates.
Anirban Sen
Apr 183 min read


Affinity vs. Custom Audiences for eCommerce
Explore the differences between Affinity and Custom Audiences to optimize your eCommerce ad campaigns for better brand awareness and conversions.
Anirban Sen
Apr 165 min read


7 Mobile Landing Page Tips for Google Ads
Optimize your mobile landing pages for Google Ads with tips on design, speed, content, and consistency to boost conversions.
Anirban Sen
Apr 156 min read


7 Tips for Google Shopping Image Optimization
Learn essential tips for optimizing product images on Google Shopping to improve visibility, clicks, and sales.
Anirban Sen
Apr 147 min read


How Inaccurate Product Data Impacts Ad Performance
Inaccurate product data can significantly harm ad performance, leading to wasted budgets and lost sales opportunities. Learn how to fix it.
Anirban Sen
Apr 124 min read


How to Find Long-Tail Keywords for eCommerce Ads
Unlock the potential of long-tail keywords to enhance eCommerce ads, improve conversions, and reduce ad spend with targeted strategies.
Anirban Sen
Apr 115 min read


Advanced Behavioral Targeting Strategies for eCommerce
Learn how behavioral targeting enhances eCommerce advertising with personalized strategies that boost conversions and optimize ad spending.
Anirban Sen
Apr 95 min read


Blended ROAS in Google Ads Reports Explained
Learn how Blended ROAS provides a comprehensive view of marketing performance across all channels, helping businesses optimize ad spend and improve ROI.
Anirban Sen
Apr 86 min read


AI in Google Ads Attribution: How It Works
Learn how AI-driven attribution in Google Ads transforms eCommerce marketing by accurately tracking customer journeys and optimizing ad performance.
Anirban Sen
Apr 76 min read


Last-Click vs. Data-Driven Attribution for eCommerce
Explore the differences between Last-Click and Data-Driven Attribution models to optimize your eCommerce marketing strategy effectively.
Anirban Sen
Apr 56 min read


Google Ads Audit Framework for eCommerce
Learn how to maximize your eCommerce ad performance with a comprehensive Google Ads audit framework that boosts efficiency and cuts costs.
Anirban Sen
Apr 47 min read
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