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Anirban Sen
1 day ago5 min read
Ultimate Guide to Google Ads Customer Match
Learn how to leverage Google Ads Customer Match to boost engagement, reduce cart abandonment, and enhance targeted advertising strategies.


Anirban Sen
2 days ago6 min read
Seasonal Bid Adjustments in Google Ads Explained
Learn how to optimize your Google Ads strategy with seasonal bid adjustments to maximize visibility and ROI during peak shopping periods.


Anirban Sen
4 days ago7 min read
7 Visual Hierarchy Tips for Google Ads Landing Pages
Enhance your Google Ads landing page conversions with 7 visual hierarchy tips to effectively guide visitor attention and engagement.


Anirban Sen
5 days ago6 min read
How to Allocate eCommerce Ad Budgets Across Channels
Learn effective strategies for allocating your eCommerce ad budget across channels to maximize ROI and drive growth.


Anirban Sen
6 days ago6 min read
Checklist for Running A/B Tests on Google Ads
Learn how to effectively run A/B tests on Google Ads to improve performance metrics and optimize your advertising strategy.


Anirban Sen
Mar 158 min read
Q&A: Top Google Ads Performance Issues Solved
Unlock the secrets to enhancing your Google Ads performance by addressing click-through rates, targeting, budget management, and conversion rates.


Anirban Sen
Mar 147 min read
Scaling eCommerce: When to Increase Ad Spend
Learn how to effectively scale your eCommerce ad spend by focusing on key metrics like ROAS, CAC, and CLV while ensuring consistent performance.


Anirban Sen
Mar 127 min read
Google Shopping Ads Setup: Step-by-Step Guide
Learn to effectively set up and optimize Google Shopping Ads, from account creation to performance tracking, for enhanced online sales.


Anirban Sen
Mar 118 min read
YouTube Ad Formats: Choosing the Right Type for Sales
Explore various YouTube ad formats to effectively drive sales, enhance brand awareness, and optimize your advertising strategy.


Anirban Sen
Mar 109 min read
eCommerce Analytics: Key Metrics for Google Ads Success
Unlock the secrets of Google Ads success by mastering key eCommerce metrics like ROAS, conversion rates, and CPA for profitable campaigns.


Anirban Sen
Mar 88 min read
Google Ads Budget Planning: A Guide for eCommerce
Learn how to effectively plan your Google Ads budget for eCommerce to maximize ROI and drive profitable growth.


Anirban Sen
Mar 78 min read
5 Common YouTube Ad Campaign Mistakes to Avoid
Avoid costly mistakes in your YouTube ad campaigns by focusing on audience targeting, ad quality, campaign goals, budget control, and mobile optimization.


Anirban Sen
Mar 59 min read
How to Reduce Google Ads Spend Without Sacrificing Sales
Learn effective strategies to reduce Google Ads costs while maximizing sales through smart targeting, improved ad quality, and optimized bidding.


Anirban Sen
Mar 410 min read
7 Google Ads Optimization Tips for eCommerce ROI
Optimize your Google Ads campaigns with key strategies to enhance eCommerce ROI and navigate rising ad costs effectively.

Anirban Sen
Feb 1315 min read
Mastering Google Ads for Ecommerce: A Comprehensive Guide to Campaign Types and Strategies
Google ecommerce ads generate an impressive 18% of all online store revenue. This makes them a significant growth channel for digital...

Anirban Sen
Jan 28 min read
How to Master Google Ads Tutorial: A Beginner's Quick Start Guide (2025 Edition)
Master Google Ads: Target your ideal audience, create compelling campaigns, & optimize your budget for maximum ROI—even as a beginner!


Anirban Sen
Feb 7, 20242 min read
Unlocking Growth on Amazon: An Introduction To Amazon Ads
In the vast ocean of eCommerce, Amazon stands as a lighthouse, guiding businesses toward success with its robust platform, innovative...

Anirban Sen
Feb 5, 20243 min read
What exactly is a website audit?
A starter guide so you understand what a website analysis for SEO entails. Websites function similarly to physical storefronts for...

Anirban Sen
Feb 4, 20243 min read
Why are my AdWords Conversions Dropping? Tips for Troubleshooting
A quick troubleshooting guide to fix sudden decline in AdWords conversions
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