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How Feed Update Frequency Impacts Ad Performance
Regularly updating your product feed enhances ad performance by ensuring accurate inventory and pricing, boosting trust and conversion rates.
Anirban Sen
Apr 183 min read


Affinity vs. Custom Audiences for eCommerce
Explore the differences between Affinity and Custom Audiences to optimize your eCommerce ad campaigns for better brand awareness and conversions.
Anirban Sen
Apr 165 min read


7 Mobile Landing Page Tips for Google Ads
Optimize your mobile landing pages for Google Ads with tips on design, speed, content, and consistency to boost conversions.
Anirban Sen
Apr 156 min read


7 Tips for Google Shopping Image Optimization
Learn essential tips for optimizing product images on Google Shopping to improve visibility, clicks, and sales.
Anirban Sen
Apr 147 min read


How Inaccurate Product Data Impacts Ad Performance
Inaccurate product data can significantly harm ad performance, leading to wasted budgets and lost sales opportunities. Learn how to fix it.
Anirban Sen
Apr 124 min read


How to Find Long-Tail Keywords for eCommerce Ads
Unlock the potential of long-tail keywords to enhance eCommerce ads, improve conversions, and reduce ad spend with targeted strategies.
Anirban Sen
Apr 115 min read


Advanced Behavioral Targeting Strategies for eCommerce
Learn how behavioral targeting enhances eCommerce advertising with personalized strategies that boost conversions and optimize ad spending.
Anirban Sen
Apr 95 min read


Blended ROAS in Google Ads Reports Explained
Learn how Blended ROAS provides a comprehensive view of marketing performance across all channels, helping businesses optimize ad spend and improve ROI.
Anirban Sen
Apr 86 min read


AI in Google Ads Attribution: How It Works
Learn how AI-driven attribution in Google Ads transforms eCommerce marketing by accurately tracking customer journeys and optimizing ad performance.
Anirban Sen
Apr 76 min read


Last-Click vs. Data-Driven Attribution for eCommerce
Explore the differences between Last-Click and Data-Driven Attribution models to optimize your eCommerce marketing strategy effectively.
Anirban Sen
Apr 56 min read


Google Ads Audit Framework for eCommerce
Learn how to maximize your eCommerce ad performance with a comprehensive Google Ads audit framework that boosts efficiency and cuts costs.
Anirban Sen
Apr 47 min read


Audience Segmentation for YouTube Retargeting
Enhance your YouTube ad campaigns with effective audience segmentation strategies to boost engagement and conversions.
Anirban Sen
Mar 296 min read


How to Customize Google Shopping Feed by Region
Learn to tailor Google Shopping feed by region for improved visibility, engagement, and ROI through localized pricing, language, and shipping.
Anirban Sen
Mar 285 min read


YouTube Remarketing for Abandoned Carts
Learn how to harness YouTube remarketing to recover abandoned carts and boost your eCommerce sales with personalized video ads.
Anirban Sen
Mar 265 min read


Google Ads Match Types: Overview for eCommerce
Explore how Google Ads match types can enhance eCommerce campaigns by balancing reach and relevance for better results.
Anirban Sen
Mar 256 min read


How to Allocate Google Ads Budgets for Growth
Learn effective strategies for allocating your Google Ads budget to drive growth, improve ROI, and optimize campaign performance.
Anirban Sen
Mar 246 min read


Ultimate Guide to Google Ads Customer Match
Learn how to leverage Google Ads Customer Match to boost engagement, reduce cart abandonment, and enhance targeted advertising strategies.
Anirban Sen
Mar 225 min read


Seasonal Bid Adjustments in Google Ads Explained
Learn how to optimize your Google Ads strategy with seasonal bid adjustments to maximize visibility and ROI during peak shopping periods.
Anirban Sen
Mar 216 min read


7 Visual Hierarchy Tips for Google Ads Landing Pages
Enhance your Google Ads landing page conversions with 7 visual hierarchy tips to effectively guide visitor attention and engagement.
Anirban Sen
Mar 197 min read


How to Allocate eCommerce Ad Budgets Across Channels
Learn effective strategies for allocating your eCommerce ad budget across channels to maximize ROI and drive growth.
Anirban Sen
Mar 186 min read
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