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Advanced Behavioral Targeting Strategies for eCommerce
Learn how behavioral targeting enhances eCommerce advertising with personalized strategies that boost conversions and optimize ad spending.
Anirban Sen
Apr 9, 20255 min read


Blended ROAS in Google Ads Reports Explained
Learn how Blended ROAS provides a comprehensive view of marketing performance across all channels, helping businesses optimize ad spend and improve ROI.
Anirban Sen
Apr 8, 20256 min read


AI in Google Ads Attribution: How It Works
Learn how AI-driven attribution in Google Ads transforms eCommerce marketing by accurately tracking customer journeys and optimizing ad performance.
Anirban Sen
Apr 7, 20256 min read


Last-Click vs. Data-Driven Attribution for eCommerce
Explore the differences between Last-Click and Data-Driven Attribution models to optimize your eCommerce marketing strategy effectively.
Anirban Sen
Apr 5, 20256 min read


Google Ads Audit Framework for eCommerce
Learn how to maximize your eCommerce ad performance with a comprehensive Google Ads audit framework that boosts efficiency and cuts costs.
Anirban Sen
Apr 4, 20257 min read


Audience Segmentation for YouTube Retargeting
Enhance your YouTube ad campaigns with effective audience segmentation strategies to boost engagement and conversions.
Anirban Sen
Mar 29, 20256 min read


How to Customize Google Shopping Feed by Region
Learn to tailor Google Shopping feed by region for improved visibility, engagement, and ROI through localized pricing, language, and shipping.
Anirban Sen
Mar 28, 20255 min read


YouTube Remarketing for Abandoned Carts
Learn how to harness YouTube remarketing to recover abandoned carts and boost your eCommerce sales with personalized video ads.
Anirban Sen
Mar 26, 20255 min read


Google Ads Match Types: Overview for eCommerce
Explore how Google Ads match types can enhance eCommerce campaigns by balancing reach and relevance for better results.
Anirban Sen
Mar 25, 20256 min read


How to Allocate Google Ads Budgets for Growth
Learn effective strategies for allocating your Google Ads budget to drive growth, improve ROI, and optimize campaign performance.
Anirban Sen
Mar 24, 20256 min read


Ultimate Guide to Google Ads Customer Match
Learn how to leverage Google Ads Customer Match to boost engagement, reduce cart abandonment, and enhance targeted advertising strategies.
Anirban Sen
Mar 22, 20255 min read


Seasonal Bid Adjustments in Google Ads Explained
Learn how to optimize your Google Ads strategy with seasonal bid adjustments to maximize visibility and ROI during peak shopping periods.
Anirban Sen
Mar 21, 20256 min read


7 Visual Hierarchy Tips for Google Ads Landing Pages
Enhance your Google Ads landing page conversions with 7 visual hierarchy tips to effectively guide visitor attention and engagement.
Anirban Sen
Mar 19, 20257 min read


How to Allocate eCommerce Ad Budgets Across Channels
Learn effective strategies for allocating your eCommerce ad budget across channels to maximize ROI and drive growth.
Anirban Sen
Mar 18, 20256 min read


Checklist for Running A/B Tests on Google Ads
Learn how to effectively run A/B tests on Google Ads to improve performance metrics and optimize your advertising strategy.
Anirban Sen
Mar 17, 20256 min read


Q&A: Top Google Ads Performance Issues Solved
Unlock the secrets to enhancing your Google Ads performance by addressing click-through rates, targeting, budget management, and conversion rates.
Anirban Sen
Mar 15, 20258 min read


Scaling eCommerce: When to Increase Ad Spend
Learn how to effectively scale your eCommerce ad spend by focusing on key metrics like ROAS, CAC, and CLV while ensuring consistent performance.
Anirban Sen
Mar 14, 20257 min read


Google Shopping Ads Setup: Step-by-Step Guide
Learn to effectively set up and optimize Google Shopping Ads, from account creation to performance tracking, for enhanced online sales.
Anirban Sen
Mar 12, 20257 min read


YouTube Ad Formats: Choosing the Right Type for Sales
Explore various YouTube ad formats to effectively drive sales, enhance brand awareness, and optimize your advertising strategy.
Anirban Sen
Mar 11, 20258 min read


eCommerce Analytics: Key Metrics for Google Ads Success
Unlock the secrets of Google Ads success by mastering key eCommerce metrics like ROAS, conversion rates, and CPA for profitable campaigns.
Anirban Sen
Mar 10, 20259 min read
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