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Google Ads Budget Planning: A Guide for eCommerce
Learn how to effectively plan your Google Ads budget for eCommerce to maximize ROI and drive profitable growth.
Anirban Sen
Mar 8, 20258 min read


5 Common YouTube Ad Campaign Mistakes to Avoid
Avoid costly mistakes in your YouTube ad campaigns by focusing on audience targeting, ad quality, campaign goals, budget control, and mobile optimization.
Anirban Sen
Mar 7, 20258 min read


How to Reduce Google Ads Spend Without Sacrificing Sales
Learn effective strategies to reduce Google Ads costs while maximizing sales through smart targeting, improved ad quality, and optimized bidding.
Anirban Sen
Mar 5, 20259 min read


7 Google Ads Optimization Tips for eCommerce ROI
Optimize your Google Ads campaigns with key strategies to enhance eCommerce ROI and navigate rising ad costs effectively.
Anirban Sen
Mar 4, 202510 min read


Mastering Google Ads for Ecommerce: A Comprehensive Guide to Campaign Types and Strategies
Google ecommerce ads generate an impressive 18% of all online store revenue. This makes them a significant growth channel for digital...
Anirban Sen
Feb 13, 202515 min read


How to Master Google Ads Tutorial: A Beginner's Quick Start Guide (2025 Edition)
Master Google Ads: Target your ideal audience, create compelling campaigns, & optimize your budget for maximum ROI—even as a beginner!
Anirban Sen
Jan 2, 20258 min read


Unlocking Growth on Amazon: An Introduction To Amazon Ads
In the vast ocean of eCommerce, Amazon stands as a lighthouse, guiding businesses toward success with its robust platform, innovative...
Anirban Sen
Feb 7, 20242 min read


What exactly is a website audit?
A starter guide so you understand what a website analysis for SEO entails. Websites function similarly to physical storefronts for...
Anirban Sen
Feb 5, 20243 min read


Why are my AdWords Conversions Dropping? Tips for Troubleshooting
A quick troubleshooting guide to fix sudden decline in AdWords conversions
Anirban Sen
Feb 4, 20243 min read
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